Email & Ads

I create profitable B2B and B2C emails, digital ad campaigns, and sales funnels.
A/B testing is my jam.

Uber Consumer Emails

As a Senior Content Strategist at Uber, I created Uber’s first user onboarding series and feature education campaigns. My work regularly appeared on ReallyGoodEmails.com:

Uber Thanksgiving Email
Uber Welcome Email
Uber New Feature: Calendar Sync
Uber New Feature: Express POOL
Uber July 4th Email

I also managed the editorial calendar for Uber’s email newsletter, the Rider Recap, reaching up to 2 million users per month. Users who received my emails were 7% more satisfied with Uber than their peers.

Humu Manager Ad Campaign

I wrote a series of custom digital ads promoting Humu, a B2B people management software, and their new COVID-era product offerings.

I crafted messaging for several distinct audiences, including CHROs and people leaders in the Fortune 500. My display ads placed in The New York Times and Harvard Business Review beat industry benchmarks, as did my work across Facebook, LinkedIn, and paid Google search.

Lyra Health Onboarding and Nurture Sequences

As a marketing contractor for Lyra Health, I wrote detailed B2B email sequences that turned weak leads into loyal customers.