I led the writing side of Opower's brand identity refresh, culminating in a brand bible and trainings for 600+ employees to speak the new brand fluently. Oracle liked what it heard and acquired Opower, a B2B SaaS startup, later that same year.
At Uber, I wrote the company's first-ever messaging guidelines for consumer marketing — email and SMS — turning 200+ regional and city marketing teams from a game of telephone into one clear voice.
I've also led brand refreshes for Solv Health, Humu, and a few more I can only wink about thanks to NDAs.